The trend of younger consumer group structure
Time of issue:
Jan 15,2023
Younger consumer group structure,More than 75% of consumers under the age of 38
1. E-commerce sales growth: With the popularity of online shopping, more and more consumers are choosing to purchase luggage products through e-commerce platforms. This has driven a shift in the brand's marketing and sales strategies online.
2. Environmental awareness enhancement: Consumers' increasing attention to environmental protection and sustainable development has led to an increase in demand for bags and suitcases that use environmentally friendly materials and sustainable production methods. Many brands are starting to launch products that align with this trend.
3. Functionality and Diversification: Modern consumers have increasingly high requirements for the functionality of luggage, especially in travel and daily use. Multifunctional, lightweight, and durable luggage are popular, and brands are also launching more diverse product lines.
4. Personalized and customized needs: Consumers hope to have unique products, and personalized and customized bags are becoming increasingly popular. Some brands are starting to offer customized services, allowing consumers to design products according to their preferences.
5. Changes in Brands and the Luxury Goods Market: Luxury brands continue to perform strongly in the luggage market, but also face concerns from young consumers about brand value and social responsibility. Therefore, some luxury brands have begun to adjust their strategies to attract young consumer groups.
6. Impact of the epidemic: The COVID-19 epidemic has changed people's travel patterns and living habits, leading to a decline in the demand for some luggage types (such as travel cases), while the demand for leisure and home luggage has increased.
Overall, the luggage market is constantly adapting to changes in consumer demand, and brands are actively adjusting their strategies to respond to these trends.
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