Trends in the Structure of Young Consumer Groups
Time of issue:
Jan 15,2023
The structure of the young consumer group shows that over 75% of consumers are aged 38 and younger.
1. Growth in E-commerce Sales With the growing popularity of online shopping, more and more consumers are choosing to purchase luggage products through e-commerce platforms. This has prompted brands to shift their online marketing and sales strategies.
2. Enhanced Environmental Awareness Consumers are increasingly focused on environmental protection and sustainable development, driving up demand for bags and luggage made from eco-friendly materials and produced using sustainable methods. Many brands have begun launching products that align with this growing trend.
3. Functionality and Diversity Modern consumers have increasingly higher expectations for the functionality of luggage, especially in terms of travel and everyday use. Multi-functional, lightweight, and durable luggage items are gaining popularity, and brands are also introducing more diverse product lines.
4. Personalized and Customized Needs Consumers are eager for unique products, and personalized and custom-made bags are growing in popularity. Some brands have started offering customization services, allowing consumers to design products according to their personal preferences.
5. Changes in the Brand and Luxury Markets Luxury brands continue to perform strongly in the luggage market, yet they also face growing attention from younger consumers regarding brand values and social responsibility. As a result, some luxury brands are beginning to adjust their strategies to better appeal to this younger demographic.
6. The Impact of the Pandemic The COVID-19 pandemic has reshaped people's travel patterns and daily habits, leading to a decline in demand for certain types of luggage—such as suitcases—while boosting the need for leisure and home-use luggage.
Overall, the luggage market continues to adapt to shifting consumer demands, with brands actively adjusting their strategies to keep pace with these trends.
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